Monday 21 December 2015

Target Audience Profile

This example of our target audience is shown through her facebook page where you can see details about her, as well as things she may like. For example, below you can see Jessica's date of birth is 12th May 1996. As she is 20, she fits in with our target audience. This is important as she will be able to relate to the emotional pull of our film.

From the screenshot below, you can see that Jessica likes films from multiple genres. Fight Club is a famous sports film whereas The Boy in the Striped Pajamas has been described multiple times as a "tear-jearker". This is key to our film's success because our film provides both the emotional journey of a drama as well as the action of a sports film, neatly combined into one film.


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